Your name saw this post on The ActiveRain Real Estate Network and thought it might be of interest to you. Please see the link below to review the post.

Be Careful Your Brand Doesn't Burn You

 
I met a woman at an open house a few weeks ago and her comment gave me reason to evaluate the marketing of me!
 
 She said she didn't know I listed condos or she would have called me to list hers.  She went on to add she thought I only sold in an upscale area and would not have the time to sell her little starter condo.  This conversation took place at a charming little bungalow in a trendy but not upscale area.
 
Oops.  I had to wonder--is my brand burning me?  Am I limiting my appeal by advertising my expertise in equestrian estates and luxury coastal homes?   I'll admit those are wonderful to specialize in, but not to the exclusion of all other real estate.
 
At least in one buyer's mind I don't sell condos, but I do.  In one buyer's mind I don't sell starter homes, but I do.  The take away lesson I've learned is not to be too narrow in defining your niche.  An incorrect branding can be a painful experience.
Norma Toering & Team RE/MAX Palos Verdes Realty(310) 493-8333 / Office Phone: (310) 831-0800
South Bay Los Angeles cities I sell real estate and homes in: Palos Verdes Estates, Rolling ... more

__________________________________________________
Are you on The Rain? Grow Your Network!