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How To Hold Your Leverage As A Real Estate Agent In A Changing World
How To Hold Your Leverage As A Real Estate Agent In A Changing World
Real estate agents wear many hats.  Those of us who have been in the business for a while can certainly attest to having played such roles of broker, stager, psychologist, friend, designer, accountant, attorney, babysitter, petsitter, housekeeper, counselor, chauffeur, and on occasion - chief bottle washer.
The traditional role of a real estate agent used to hold much more "mystery" behind it.  Mostly stemming from what properties are on the market as well as what properties are coming up soon.  Those agents who have been in the business for approximately 15 or more years can remember when the MLS listings would come out in print once a week which provided all the new inventory and price reductions.
I can't tell you how many times I've heard the phrase "back in the day when we used to write an offer on the hood of our cars".  We certainly were a paper "full" society back then.
But the main point is that the most important information about the inventory on the market was at OUR fingertips.  WE were the gatekeepers.  WE were the all mighty and powerful Oz that held ... more

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