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The Zillow Trulia Merger Won't Happen
This post was originally written on the Home Value Leads blog entitled "Zillow Trulia Merger? I'm Not Worried..." This article has been updated to reflect the official merger announcment which does change the point of this article at all.  
Rumors have exploded once again surrounding Trulia. Just over a month ago, there was rumor of a potential Trulia Move, Inc merger which has never come to pass. This time the rumor involves Zillow buying Trulia according to multiple sources such as CNBC and Bloomberg. [Update: Zillow and Trulia have officially announced their intentions to merge. Read the announcement here.] Let me explain to you why I'm not worried about a Zillow Trulia merger.
The Zillow Trulia merger is not a surprise to anyone who knows the stocks of these companies well. There are a few major players who own large chunks of both companies, making approval from the stockholders almost guaranteed. There is another approval, however, that is needed even more - the FTC, which won't be nearly as easy to secure.
For those of you not familiar with business mergers of publicly traded companies, the Federal Trade Commission, or FTC, is charged with protecting both the consumer and protecting competition. The FTC is who ... more

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