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What’s in Your Listing Homebook?


What’s in Your Listing Homebook?
 
One of the marketing ideas I picked up at a CRS class some years ago was about creating a Homebook that is placed at the listing for buyers to peruse. I put mine in a white binder with a photo of the home in front but there are other options depending on preference
 
The intent is to provide information that buyers will have an interest in about the home, although these days many of them are finding information online even before they go see the property.
 
There is a wealth of information that one could include, such as:
 
Tax Information
Plot Plan
Floor Plan
Features of the Home
HOA docs (e.g., Rules and Regulations)
Community Information – shopping, dining, recreation, parks, golf, hiking trails, the arts
Schools
Community Services
Utilities (not necessarily costs but who they are and contact info)
Churches/Houses of Worship
Information from your local Title Company
 
Not only is this useful to have at a listing, but sharing this with prospective sellers as one of the tools in your arsenal can be impressive and a great demonstration of your efforts to sell their home.
 
... more

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