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The power of a strong presentation
Once upon a time I received a call from a home seller who had done everything right. His agent had provided him with a list of “suggestions” to help his home sell quickly and after investing a considerable amount of time, money and elbow grease into these improvements, his home hadn’t received any offers in the three months it was on the market.
“I have no outdated lighting. The house is very clean and yet I have had to reduce my price $15,000. Can you tell me what’s happening here?” He asked.
I couldn’t over the phone but when I walked into the house, it was a little more obvious. It was a house only Switzerland could love. It had been neutralized to the point of being austere. Every wall was painted beige. Every piece of art had been stripped from the wall. There were no accents to help anyone connect to it save for some furniture and a couple of pillows. He’d taken it from a state of warm welcome to something so boring and bland, no one could appreciate it.
While I appreciate the agent’s message to depersonalize the ... more

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