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Build Lifelong Relationships in Real Estate by Getting Personal
Many agents already know that it takes less time and money to retain existing clients than to acquire new ones. What a lot of REALTORS® don’t know is how to keep good clients after the transaction is complete. Well, with a great real estate contact management software and some best practices in mind, it’s pretty easy.
Maintaining client relationships takes time and effort. It also requires getting a little bit personal!
Dale Carnegie once said, “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.”  How emotional is your “Just Sold” postcard? Your clients might remember you when they receive it – but it’s not personal.
Now, imagine if that client received a message from you saying “Happy Birthday” or “Happy Anniversary.”  That’s personal, and emotional. You took the time to recognize them instead of trying to draw attention to yourself.
And instead of spouting market statistics, what if you took a moment to share some news about yourself? “Got a new puppy and it ate the couch. So cute!”  Or, share a positive experience you had at a local event. You don’t have to be an open book, but be personable. Being personable makes you memorable.
This doesn’t mean ... more

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