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I Rolled the Dice with Active Rain and I'm Winning
 
 
Last week my real estate career reminded me of a trip to Vegas.  It started out with much promise and anticipation that did not come to fruition on Friday, but my gambling habit at the Active Rain Casino is saving me big bucks, and it is more fun than any online game!
 
I'm working with several people from my Sphere of Influence, and their recent calls to me reminded me of the importance of working that dependable SOI.  I even sent a letter to my clients last week thanking them for their business.  I also tucked my blog address in and asked them to check in often for statistics and sales in their neighborhood.  That will keep me posting relevant content on a regular basis.  Thanks to all the Active Rain posts on the importance of content and working your SOI.
 
So far, not one single client has inquired about the snail mail newsletter I sent for years to 3,000 homes in Palos Verdes.  I folded it after the most recent postage increase and no one seemed to notice.  The return on investment was always negligible so it was time to say goodbye. My ego was slightly bruised; but my bank account ... more

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