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5 Ways to Market a Stale Listing
A stale listing? In this market? We know—in hot markets, inventory is still low, buyers are jumping and many listings are still getting multiple offers. But all of this can make it even more frustrating for agents if you have a listing that isn’t pulling in strong offers or is stalling on a sale. Of course, all agents have had the seller who makes some missteps or novice mistakes that can make even a great home a tough sell. And, if we’re all being honest, sometimes even agents share some of the blame for not taking simple measures to improve a home’s exposure and appeal.
Relax. Not all is lost, and in this market, a few quick fresh fixes may be all your listing needs to get your sellers some great offers and a closed deal.
1. Boost Your Online Presence The first step to selling a home is attracting interested buyers, and that requires getting as much online exposure as possible. More than 90 percent of all buyers are starting their home search online, so you need to get on their radar from the beginning by updating listings and open house times weekly on popular real estate search sites like ... more

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