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Your Wrong About Building Your Business Thru Referrals & Your Sphere
For years Real Estate Coaches have told their agents that the best way to build their business is through their sphere.  These coaches have preached that the only effective way to build a monster business is by consistently calling and contacting your past clients and sphere of influence.  My first full year in business I had an agent tell me that when I became a “MEGA AGENT” like her that I would not advertise or market as aggressively.  She informed me that all of my business would come from my sphere like her.  That year the “MEGA AGENT” sold 38 houses (I checked) and I sold 72.
 
Relying solely on Real Estate Referrals does not work even in a hot market like Katy Texas.
I work in a large market center with over 200 agents.  One of the best agents in this market center is not on our team.  He consistently does between $20 and $30 Million.  He almost exclusively works off referrals and he is a fantastic agent.  Last year in 2013 his business shot to $40 million because of his referrals.  This year has been different and his business is trending back toward $20 million.  I love this ... more

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