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The Little Known Key to Success in Real Estate Sales
The highest-earning real estate sales professionals share a common trait. This trait enables them to climb to the top of their markets and remain dominant. Year after year, these upper-percentile performers list and sell more homes than several of their competitors combined! This is all because they are consistent in their marketing, communication, service and relationship management.
Consistent marketing, no matter the direction of the real estate industry, is a key element in lead capture. Consistent communication is a critical step in converting prospects to clients. Consistent service and relationship management creates repeat business and referrals!
Client retention is among the foremost concern of major corporations. Simply put, it’s more expensive to attract a new customer, than it is to keep one. The Harvard Business Review estimated that for every 5% improvement in customer retention, your business profitability increases a minimum of 25%. Here’s why:
The cost of client acquisition occurs at the beginning of a relationship. The longer the relationship, the lower the amortized cost. Long-term clients are less inclined to switch to a competing agent. Long-term clients are less sensitive to the cost of your real estate commission. Long-term clients are more apt to refer your services to others. This sets the stage for exponential growth when ... more

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