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Dave Ramsey Sez: Provide Great Service and Business Will Come...
I was listening to a Dave Ramsey podcast, as I often do, and came across a conversation he had with a new small business owner that really struck me. So much so that I paused my iPod and brought it into my office to transcribe it so I wouldn't miss a word!
Here was the conversation (paraphrased):
Caller: I was recently blessed with a gift of some lawn-mowing equipment and took it as a sign that I should start up a lawn-mowing business. I was hoping you could give me some advice on how to do that.
Dave: Well, you have the equipment, I guess you need to find some lawns to mow - how're you going to do that? 
Caller: I was thinking about hitting up people at my church - I go to a big church so thought that would be a good place to start. 
Dave: Okay, well, business is not really complicated. It's about unbelievable service to your customers. Make them just so wow'ed that they hired you, that you're just the best thing on the planet and guess what? They're going to send you to everybody they know. But if you do a mediocre job, they're ... more

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