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Does Branding Matter?
In a world filled with brand after brand, the question should be asked, "Does Branding matter?". If you see golden arches, you know what restaurant you are likely headed towards. If you see a smooth and rounded looking checkmark on a pair of shoes, you know you're likely getting a solid brand of shoes. But when an individual is inundated with brand after brand, does a real estate agent's "brand" really matter when there are likely hundreds of other real estate brands out there? states that in order to determine whether branding matters, you have to decide how you are competing. Are you competing based on your price (in our case commission)? If so, your brand is not as important. If you are competing with others in your industry based on services, again, your branding isn't as important. Market the services, not the brand. However, if you're marketing based on reputation, word of mouth, or based on who does and does not know you, then branding really does matter!

We have some local branding companies that keep asking, "Why are real estate agents so obsessed with using their photo on everything?" It's because we want people ... more

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