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Nissan Sentra Commercial - "Total Eclipse of the Heart" - My Humble Analysis
I am not posing as a marketing expert, although I have always loved learning about marketing and advertisting, and I took every class on the subject when I was in college, and I've read so many books on this topic that my wife wonders when I will write one. 
Having said that, as a consumer who has watched entirely too much TV in my lifetime, I do feel uniquely qualified to analyze commercials. Yesterday, I saw the ad below several times while watching NFL football. It's a 30-second spot for the 2014 Nissan Sentra. It features a group of 20-something friends headed to Vegas. They get so caught up in singing "Total Eclipse of the Heart" by Bonnie Tyler, they end up missing their exit and have to re-navigate. 

While I applaud Nissan for using a classic tune for this ad, it did make me wonder if that song has experienced a recent resurgence in popularity, or if they actually used it to appeal to the parents of the kids driving in the car. The song is nearly 32 years old, which by my estimate means that NONE of the people in the car were even born when it was released. ... more

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