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Your Format is More Important than your Message
Your Format is More Important than your Message
     Like many of you probably relate to all too well, the first thing I need to do when I check email each day is sort through the important emails and weed out the crap marketing and spam that my filter didn't catch.  More and more these days, there's a lot of it.  From Nigerian Princes to company's with a system to net LO's 20+ deals/month! (if they figured that out, why aren't they LO's?), I get all sorts of crap.  I also occassionally get legitimate marketing emails from companies that may have something useful to me, and for this reason, I give everything at least a glance unless it's obvious spam.
     Today, it dawned on me that I pay just as much attention, if not more, to the format of an email and how a template is put together and executed as I do the message within the email.  Let me 'splain.  If I received a marketing email from a name and a URL I didn't recognize that said something along the lines of "Hey John, I just checked out your AR and LinkedIn profiles and visited ... more

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