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Yelp: Telling Half the Story Most of the Time
Yelp is at the top of the list of many companies’ reasons to hate the Internet.  Yelp has given an electronic soap box to everyone that feels they have been slighted or wounded in any way.  It does not matter if the complaint is valid or unrealistic.  If you type it, Yelp will print it.
 
The property management industry is one that has a huge problem where Yelp is concerned.  The reasons that property managers hate Yelp include the following:
 
1.       Yelp tends to favor small companies over large ones.  Think about it.  If I manage 100 homes and have about one complaint per year per 100, I will probably have one bad review on Yelp.  If I am lucky,  I will have none.   If I manage 2000 homes, and have the same complaint ratio, I will have 20 negative reviews per year (1% of 2000).  Since Yelp does not time out reviews, you might see a large company with a 1% complaint ratio with 80 negative reviews on Yelp and think twice about using them.  But that would not be fair as the large company has the same complaint ratio as the small one!
2.      Complainers don’t tell ... more

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