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Is Your Real Estate Business Ready for Millennials?
The largest generation of consumers is now considered to be Millennials or Gen-Yers.  Those 80 million people in the United States born between 1980-2000 have a totally different expectation when it comes to the consumer experience.  Because Gen-Yers have never experienced life without technology, they expect those  they work with to be well-versed with all things technology.  So how does this apply to real estate agents?
Have a Smartphone Sounds basic, but you have to start somewhere. Have you ever noticed that  Millennials always (or almost always) have their phone in their hand?  It's as though they have a fear of missing out on something important.  Their smartphone is an extension of them.  If you show up with a flip phone or an older type of phone you will be viewed as old.  They may even secretly take a picture of your phone and post it on Instagram.  But seriously, if you want to attract younger clients you'll need a smartphone.
Embrace Technology Keep in mind that Millennials have never known life without the Internet, without wifi, without email or without ATM's.  Boomers often still live in awe of technology because they can remember a time when everything was written by ... more

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