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Zillow + Trulia: Why it reminds us to build more on the Experience!
From the desk of:  Joe Kendall Broker Associate with Right Choice Realty.
A few weeks ago, Zillow announced the acquisition of Trulia. Today it was stated that the deal has been approved. Some industry experts are predicting the end of the real estate business as we know it. They used words like “checkmate” and “kill shot”. Though we agree that aspects of the industry will be forced to evolve perhaps quicker than they had hoped, we believe this will be an evolution...not a revolution. No one needs to die.
THE EVOLUTION OF EDUCATION AND A REAL EXPERIENCE!
Will companies and agents need to massage the way they do business? We think so. Marc Davison, the co-founder of 1000WATT Consulting, put it best when he explained that Realtors needed to:
“…focus on brand marketing, content marketing, data-driven advertising and other more intelligent means of engaging home-buyers and sellers.”
Sites like Zillow/Trulia give the consumer the dots (data) of real estate. Like Davison, we believe the consumer needs the real estate professional to ‘connect those dots’.

I did not have to go far to find anecdotal evidence proving this hypothesis. Here are some examples.
Here is a story from Massapequa, New York
Five years ago, my older son and his wife bought their first home. They found that home on ... more

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