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SKIP THE PITY PARTY
“Take one single moment to feel sorry for yourself, and then bounce back better than ever.” Barbara Corcoran
I’m a big fan of real estate icon Barbara Corcoran and saw her post this on Facebook this week. It’s timely, because recently I’ve had a lot of real estate agents talk to me about how to cope with the losses in this business.
Real estate is tough, of course. Maybe you spend every day for a week putting together the perfect listing presentation, go over and over the pricing data, rehearsing your answers to the seller’s anticipated questions. You may work hard, stay up late, and feel ready to land that client. And then all of a sudden, despite your preparations, you fail. The seller chooses another agent.
Or, you work hard at establishing a solid relationship with a buyer. You show them everything in their price range, spend Saturday mornings and Sunday afternoons with them. You take their calls in the middle of dinner. You become their trusted real estate advisor. Or so you think. Then they call to excitedly tell you they’ve just made an offer on a FSBO out of town, and that it was accepted.
These losses ... more
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