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Does Your Community Know You? How to Strengthen Your Local Presence
Does your community know you?  Having a website and blog gives you worldwide exposure to prospective buyers.  More likely than not, though, your main audience is more locally driven.  It’s important that you know how to strengthen your local presence.
Marketing your business locally helps prospects find you easier and increases opportunities to show off your expertise in your targeted market area.
 
Here’s How to Strengthen Your Local Presence
 
Blog Your Heart Out – Use your blog to post information about the local market, things to do, community information and more.  Let people know why you love your city and what it has to offer.  Remember that blogging is more than writing, it’s all about optimizing, too.  Be sure you have a keyword-rich title, description and tags.  Don’t be afraid to add links to authority sites outside your blog.  Just make sure that when the link is clicked, it opens in a new tab or page.  That way, they are not being led away from your site.  
Name It and Claim It – There are many ways to get your name seen.  Listing your business with local directories is great.  Adding your business to online sites like Google ... more

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