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Building green and financial planning - is it a good investment?
As Kermit the frog famously warbled, it's not easy being green--especially when you're a financial advisor whose clients want to add real estate investments to their socially responsible portfolios. Though the array of green real estate-related businesses may be expanding at a rapid clip to include architects, real estate brokers, construction engineers and even mortgage providers, an investor looking for a piece of the action faces an uphill climb.
The problem is a mismatch between supply and demand, with the latter far outstripping the former. According to a 2005 special report on the construction industry by McGraw-Hill, the market for environmentally friendly real estate will be worth as much as $20 billion by 2010. Last summer, a survey released by McGraw-Hill Construction and the National Association of Homebuilders showed those estimates may be too modest: It projected that by 2010 green builders may have captured as much as 10% of the share of new home construction, or an astonishing $38 billion, up from 2% and $7.8 billion today. But while it's getting easier to turn homes green by installing solar panels or bamboo floors, taking the next step and insisting that investment real estate go green is a more arduous process.
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