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How to Use Email to Reconnect with Clients
Chances are, a couple of your past real estate clients have fallen through the cracks.  In the midst of current listings and closings, meetings and the rest of your life, it’s not unusual to lose track of a couple of your past clients, especially if you haven’t enlisted the help of a real estate CRM to keep you organized.
Don’t be too hard on yourself for losing touch – it’s never too late!  And with today’s tools and technology, like email, it’s easier than ever to reconnect.  It costs 6-7 times more money to gain a new customer than it does to retain an existing one (Linkedin, 2013). So it pays to put the effort into reconnecting and staying in touch with your past clients by email so that the next time they’re ready to move, they’ll choose you as their REALTOR®!
Organize your contact information Keeping all your client’s and prospect’s information organized is important for keeping your SELF organized!  You can’t send an email or call someone if you don’t have their email address and phone number.  I recommend using a real estate CRM like IXACT Contact to store all your client and prospect information.  It will streamline the reconnection process ... more

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