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Why Outlook Shouldn’t Be Your Real Estate CRM
Walk into an office and there’s a good chance the employees are using Microsoft Outlook as their primary work email provider. And for good reason! It’s a wonderful email service; we even use it as an email provider at IXACT Contact.  However, Microsoft Outlook is not functional as a real estate CRM.
Maybe you’re considering using Microsoft Outlook for real estate contact management, or perhaps you’re already using it and have discovered that Outlook just doesn’t cut it.  A true real estate CRM is specifically designed to help you build a referrals-based business by making it easy to keep in touch with everyone in your database, build stronger relationships, and stay organized and in control of your business. Outlook is simply missing key features and functionality that are available in a contact management for REALTORS® like IXACT Contact.
In this post, I’ll explore the reasons why real estate contact management and Microsoft Outlook are very different software.  I’ll explain the key features Realtors require in a CRM that Outlook simply can’t provide.
Contact Management for RealtorsEffective contact management for Realtors is much easier when you use a true real estate contact management system. For instance, categorizing contacts  in to groups is a function critical for your business that ... more

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