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Artisanal LA: A great way to spend a gloomy afternoon!
It was overcast in Los Angeles yesterday, so having the afternoon free, I headed to Artisinal LA with my friend, Nancy. Held indoors at The Reef (formerly the LA Mart) in Downtown LA, the event was well organized with hundreds of people enjoying the tasty samples and enjoying the market atmosphere. The vendors offered different types of breads, cookies, candies, soups, sauces and plants and the theme was locally grown, organic, pure ingredients, gluten free, hand made products. It was fun to stroll around, and talk to the various Artisinal LA vendors, although my friend remarked that not too many people were walking around with bags of purchases and this may have been because many the items for sale were priced high.
It led me to thinking how correct pricing is so crucial; although the goods were of the highest quality ingredients and truly delectable, the vendors could have sold more volume had the goods been priced slightly lower.
The same principle applies to the way some sellers price their properties for sale: too high, and they'll miss their market. These properties are admired online by prospective buyers and possibly viewed at an open house or a private showing, but the excitement and sense of urgency isn't there because no one wants ... more
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