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Put Your Foot Down
When you are at consumers’ every beck and call, doing business on their terms, you’re not valuing yourself.MARCH 2015 | BY RENEE PORSIA   Do you value your time? Well, if the consumer is more in control of it than you are, then you don’t.
When you drop everything whenever your phone rings to run out and show a home to a prospect whose last name you don’t even know, you’re telling that prospect that you have no boundaries or standards for your time. Even worse, if you don’t charge a buyer-broker fee to show homes, then you’re basically working for free, and you don’t value what you do, your business, and, most important, yourself.
Being a professional means acting like one, and no professional I know would run a business completely on the client’s terms. Show me any white-collar business owner outside of real estate who doesn’t first schedule an appointment to meet at the office and I’ll show you a dog who doesn’t like treats. Lawyers, accountants, doctors, and financial advisers all meet new clients at the office. And they don’t do any work — show up to court, file your taxes, perform medical tests, manage your portfolio — without ... more

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