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Staying On The Leading Edge Of Luxury
Ron and Alexandra Seigel make a strong case for staying focused on your niche if you are in the luxury market. Worth reading even if "luxury" is not your specialty. You may get ideas about how to separate your marketing to better highlight any specialty. 
And you might enjoying following them at http://activerain.com/profile/languageofluxury

Apple 5th Avenue Store in New York  Photo ©Phakimata
It is tempting to dilute your position as a leader in luxury real estate marketing by taking on whatever properties come your way in various price ranges.  The temptation comes either from greed, fearing that you will miss out on other opportunities, or from losing confidence that your chosen niche has the capacity to fulfill your financial goals.
 
A great case in point is the reversal of fortunes of Samsung in the smartphone market.  After an outright assault on Apple, Samsung surpassed Apple in overall smartphone sales. Their tactic was to create phones in all price ranges and go for sheer volume.
 
Apple stayed focused on the top-tier where the margins are high and regained supremacy after selling over 75 million phones in their last quarter.  A significant percentage of 2014 sales were in China where competition for lower price ... more

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