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How to Blanket Your Farm for 18.3¢ Per Piece

A few years ago, the US Postal Service was spending a lot of energy advertising a service that is absolutely perfect for Realtors®. The service, called Every Door Direct Mail (EDDM), allows you to blanket an entire carrier route with postcards for only 18.3¢ per piece – without a mailing list!
Since it’s been awhile, EDDM has fallen off of many Realtors®' radar. That’s a shame, considering how affordable and helpful the program is!!
 
Benefits of EDDMReal estate is a business where you want to target whole neighborhoods. Your target market is defined not by demographics, but by location. As a result, a carrier route mailing is absolutely perfect for Realtors®.
Generally in order to do business mailings, you have to get an expensive postage permit. With EDDM, you only need a small indica, or stamp that indicates it’s a bulk mailing. These are included when you order EDDM mailings.
The benefits of getting to farm your area for far less money seems obvious, but don’t just take it from me. A few years ago Hubspot published a blog post claiming that direct mail was a sham and inbound marketing was the only way to go. Here’s what one commenter said in response:
Garland
3/22/2012, 9:52:05 AM
I have ... more

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