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The Perils of Personal Vanity and Real Estate
Let’s be honest, Real Estate Professionals come face to face with their own sense of vanity (or lack of) many times in some very big…. literally BIG ways.  Think about all the places our personal images are prominently displayed.  How many portraits of our cohorts are featured in every newspaper? Many of our listing signs have our smiles prominently on view.  Our websites and social media pages are also branded with our image.  Let’s not forget the billboards…. it is a little unnerving seeing your photo on a scale THAT large as you drive by a prime advertising position.  Don’t think too long about the multitude of people who view the faces of real estate professionals in photos who have never made or may never make any personal real life contact with them….. yet, they begin to view us as familiar.  Ahhhhh, that’s right, that’s why we subject ourselves to these displays, to gain familiarity and recognition of not just our name but our image as well.  People feel they know us before we meet.  We are initializing a sense of trust.  So,…. what’s my point? Here goes……  There are those of us that tend to use the SAME photos for ... more

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