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4 Ways to Connect Your Online and Offline Real Estate Marketing

I’m not sure if it’s just me, but it seems like the only thing you find when you look for real estate marketing strategies are online tactics. It’s not that SEO, social media, and other techniques aren’t important – they are – but I think that Realtors® are missing out on how online and offline marketing can work together.
You can use offline marketing tools, such as your business card, in-person meetings, farming, EDDM, and more to drive your online traffic. In the same way, you can use social media, email marketing, and other online tools to boost your in-person conversations. Here are four ways to bring together online and offline marketing.
Use Your Business Cards, Fliers, and Mailings to Drive Web TrafficThis may seem obvious, but done well it can bring awesome conversion rates. You could just list your website on your paper marketing, but that won’t bring many results. Instead, follow these simple steps:
Use a Call to Action on your literature that draws people to your website. This could be “Visit this site to see more listings,” or “Visit my website for a video walkthrough of this great home.” The more interesting your website content is, the more compelling the call to ... more

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