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The Two Key Emotions To Evoke When Selling A Home
When it comes time to choose the price you ask for your house, I strongly encourage you to give this some serious thought.
Our studies show that a house priced correctly at the onset of the initial marketing plan will, on average, yield 6% to 8% more for the seller than one in which the seller prices high and then reduces until it sells.
There are many reasons (we believe) that the seller will eventually get less, but it usually comes down to a combination of a few key factors, fear and greed.
Why Fear and Greed Rule The Housing MarketWe advise our house selling customers that fear and greed rule the housing market (just as they do in every other market). Both the seller and the buyer(s) must deal with both of these emotional forces that can wreak havoc on a house sale.
For the seller, there is no fear when they first enter the market. They want to get above top dollar and they certainly are not willing to give the house away. They often do not understand that greed will cause them to over-price their house, asking an amount that will lure the WRONG buyers to their house. As time goes on and their ... more
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