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Guerrilla Lead Generation using Facebook and Home Valuations
After a lot of trial and error trying to generate cost-effective leads for our Hawaii real estate team, I have come to the conclusion that the easiest and cheapest (but not free!) way to generate real estate seller leads online is by sending Facebook traffic to a home valuation request website/software.  Using this method, I have been able to generate seller leads for between a $1-$3 per lead cost.  Compared to paying Zillow, Tiger Leads or any other lead generation service online, this tactic is obviously a lot cheaper than any other paid way of generating leads.
How to Generate Seller Leads with Facebook and a Home Valuation Request Software
Here is the basic outline on how I generate seller leads for between a $1-$3 cost per lead for our team.
I create hyper-targeted ads on Facebook that target local homeowners in specific communities we service.  The homeowner on Facebook can click the ad and then will be sent to our home value website. Once they are on the website, they input their address and other details and are immediately given a home value estimate. Our sales team then follows up with the lead. Recommended Home Valuation Generation Software
The software I use is ... more

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