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Other Advertising Types
Patrick Foley did a great job at describing the advertising advantages of using Craigslist. So rather than re-list them, I suggest visiting his post. In fact, we're already using it for promotion of the upcoming launch of our Sibdu platform.
There's two others, though, that can work great if used properly. One you'll only use if you're trying to attract other real-estate pros (for referrals, etc.), while the other you can use to target consumers and B2B (business-to-business) who are interested in either commercial real estate or investment real estate.
The first is right here at good ol' ActiveRain. Since you won't use this for consumers (that's what Localism is for), you'd use this to get referrals, or for other reasons I can't think of right now (but it's cheap, as you'll see below). People like me, meantime, use AR to attract new customers, so we use it for impressions, sign-ups, direct sales, brand building, etc.
ActiveRain uses CPM (cost per impression) as its model. This means you pay for each "impression" that an ad makes (per one thousand impressions); in other words, each time it appears on a page. Now this can get expensive, depending on the site. But here at AR, we're getting CPMs anywhere from ... more
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