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How to Turn Negative Comments into Clients
As of September of this year, Facebook has over 1 billion daily active users on average. Not to mention the 894 million mobile users scrolling through the site on a daily basis. These numbers are huge. And the audience? They are there. They are present. And they are paying attention.
 
If your business is active in the Facebook community, or any other social community for that matter, then you know it comes with positives and negatives. There is endless opportunity for content sharing, advertising and promotion. But with the publicity comes opportunity for negative comments.
 
Here at BoomTown, we’ve seen the best and the worst of responses when it comes to negative feedback, on Facebook in particular. However, when you get the hang of responding in a positive way, it is amazing how quickly a negative comment can turn into a lead opportunity for now or down the road. Below are a few examples of how to best handle negative feedback on social media:
 
The “Why Do I Have to Sign-In?” Comments
Comment: “As soon as you look at a few pictures, a pop-up blocks you from looking at more, unless you give your personal information. A terrible way to advertise!”
 
Response ... more

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