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The Open House is nothing more than 'Buyer Bait'
Why won't anyone be honest with sellers about agents using their open house as 'buyer bait'? I haven't been in favor of open houses in years and due to the latest agent fatalities over the last few years, it makes me dislike them even further from a security standpoint.
In a recent survey done by RISMedia on the subject, 56% of agent respondents said they were 'pointless'. I have to agree and do not have them in my marketing plan. I don't think that Realtors have been honest about what an open house is actually used for - BAIT.
It's for the agent that is looking for buyers and if your home doesn't fit their criteria - they'll just sell them another one with more of their preferences. Baiting for buyers that are hopefully breathing & prequalified!
It's for the agent that is also looking for listings. This one is more slyly veiled as when an agent is entertaining your guests (aka your neighbors) they are also trolling for listings. I myself have had this happen years ago when I did hold open houses. Neighbors thinking of selling soon are actually 'interviewing' agents by seeing what type ... more
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