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The Real Estate Conversion Code 2016
The past decade in real estate the primary focus has been for agents to generate leads, “make it rain”. If you aren’t making enough money in real estate then you’re not generating enough leads. We now can buy leads from companies or generate our own leads from squeeze pages or landing pages and the challenge of creating enough leads is no longer the problem. The problem today for agents is understanding the secret to converting leads. So this week I want to share some of the key steps to cracking the online conversion code and stop burning those leads. Start taking the 4-6% industry average conversion rate to a 20% conversion rate or higher today!
 Increase lead conversion 20+%Step 1 Understand the Consumer – We need to respect the online consumer and their anonymity and let them maintain control as this is the main reason for them using the Internet to search for real estate. They don’t want to put up their hand and reach out to you until they are ready and definitely not when “we” are ready. This average length of time is normally around 10 months from initial contact to completion of purchase.
Step 2 Be Patient but Persistent- If we are going to convert the lead then we need a system ... more

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