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Finding The Best Agents to Refer to Past Clients, Family & Friends
Have you ever been asked to help friends and family or past clients find good real estate agents when they relocate to other areas? Or maybe you have a consumer who needs professional representation in your area, but for a transaction that is outside of your area of expertise.
Because the ultimate goal of a referral should be to help the consumer find the best possible agent, there are at least 5 things you should be looking at before making a recommendation:
ABR (We look for the ABR for both buyer and seller agent referrals because it shows that the agent understands Agency and Representation), CRS (Proven production and experience, values education and referrals), GRI (Again, values education and shows they are willing to invest $$$ and time in becoming a better AGENT, not just a better salesperson), CNE (Because negotiation skills are critical to putting and keeping transactions together and achieving the best outcomes for your clients). Any other certification or designation that you know is important to the buyer or seller's goals. There are many. Just a couple examples: CEBA (Certified Exclusive Buyer's Agent - Always works for the buyer's best interest only), e-Pro (tech-savvy, responsive), ALC (land consultant, a different ... more
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