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5 Compelling Reasons to Have a Real Estate Blog
When it comes to blogging, one of the most common questions asked by real estate agents is, “How does a blog help my bottom line?” This comes from wanting a return on investment; proof that a blog will bring leads, clients and sales.
However, a blog isn’t a mere advertisement. It’s inaccurate to compare it to a postcard campaign, a television commercial, or a newspaper ad. Frankly, one would be hard-pressed to calculate the ROI on many forms of real estate marketing, which is where the frustration comes in. Not all leads become sales.
A better approach is to understand the value of a real estate blog, and the long-term advantage it provides. For examples, we’re sharing information from HubSpot, along with our own insights!
1. A well-written, frequently-updated blog helps drive new traffic to your website. When you include relevant keywords and meta descriptions, blog posts improve your website’s search engine rank. Put simply, every blog post you write creates another indexed page on Google.
2. Every blog post has the potential for lead generation when you include a call-to-action. To capture more leads, include a compelling offer in your call-to-action, such as a free home staging guide.
3. Your blog posts can be shared ... more

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