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Why Get Client Testimonials? (It's not why you think)
Why Get Client Testimonials? (It's not why you think)
 
 
     Whether or not testimonials and reviews are important isn't up for debate.  It's clear that they are super important, and as the internet becomes the go-to resource for consumers shopping for real estate and lending services, testimonials will become even more important.  If you're NOT getting testimonials published in a place consumers are actively using, you need to get started.  
 
 
     When looking around for a Realtor or lender, consumers go online and search for various things.  Yelp! is a resource they use, maybe searching for a "mortgage broker in Orange County" or "Realtor in Boca Raton".  Google is another.  Each of these platforms have reviews, suggestions for people searching, and even the people advertising on these sites don't catch a consumers eye like a business that's got hundreds of great reviews and testimonials.
 
 
     5-star reviews, catching a shopping consumers eye, and getting phone calls from people who already know you & trust you is great, and I'm not down-playing that at all, but there is an even greater benefit from testimonials.  They can help you take your business to the next level.
 
 
     In a simple 1-5 star ... more

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