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5 Tips on how to circle Back to a Stalled Conversation

 
This article originally appeared on Inman.
Are you familiar with this chain of events? A real estate prospect shows interest in listing his or her home. You diligently pursue the lead with phone calls, a home evaluation and coffee meetings. You do everything right, but in spite of your best efforts, the conversation stalls and fizzles out. What’s a real estate agent to do?
You don’t want to pester someone who isn’t ready to make a move, but you also don’t want to fall out of touch. This prospect is eventually going to list the home, and you want to be the real estate agent of choice.
Once a conversation has stalled with a prospect, it can be tricky to keep the lines of communication open. You want to come across as helpful without being pushy. Here are some guidelines for how restart stalled conversations with your real estate leads.
Offer ongoing valueWhen a real estate lead says that they aren’t ready to make a move yet, do you simply offer your business card and say goodbye? If so, you’re missing out on an opportunity to nurture the relationship.
Remember, there is never a “no” when it comes to real estate prospects. What they’re saying is: “not yet.” When someone ... more

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