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How Does It Work?
I've been working on a new website for a specialized venture (experiment) and I utilized a template site.  The developer has some prior experience in the chosen field, so I used one of his many semi-developed templates.  As I filled in the blanks and added verbage to the site, I was deeply immersed in the details.  Storyboard sheets all over my desk and across the floor as I labored to complete my project.  As I was finishing up early one morning (this made me think of doing "all-nighters" in college), I came up on a page that set me back on my heels.  The developer had put a tab on the Home Page titled "How Does It Work?".  Referring in this case to the sales process to be initiated by the seller.
As I thought about "How Does It Work?" for awhile, I realized that I had to boil out all of the details I had focused upon and get down to a consise process description, easily understood by my readers.  In that early morning twilight I suddenly came up with an insight that this is a question that all of us in the real estate business need to ask ourselves frequently.
"OK, ... more

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