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Texas Advertising rules and regulations on social media and websites
Texas Advertising rules and regulations on social media and websites
There are many laws, rules and regulations about real estate advertising both at state level and national level (NAR). These rules and regulations apply to, all publications, radio or television broadcasts,  all  electronic  media including email,text messages, social networking websites, and the Internet, business 
stationery, business cards, signs and billboards. 
Some of these rules and regulations cannot be met as written in some of social media websites, for example in facebook and Tweeter, due to limitation on number of characters allowed, font sizes and other functionalities. The question is that how we advertise in those social media and meet the advertisement requirements.
First, let’s define what an advertisement is:
Question: What is considered an advertisement?
Answer:  Under Rule 535.154(a), an advertisement is defined as a “written or oral statement or communication which induces or attempts to induce” a person to use the services of a real estate licensee. It includes, but is not limited to, all publications, radio or television, all electronic media including emails, texts, web sites, blogs and tweets, business cards, letterhead, signs, and billboards. Once a person has agreed to use the services of a licensee, subsequent communication from the licensee is not considered an advertisement.
Requirement (1): From TREC (Texas Real Estate Commission)
Real estate advertisement must include a designation to clearly identify the licensee, including the ... more

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