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Content Marketing Strategies for Real Estate
Content marketing for real estate is something we’ve talked about in prior posts, and it’s important enough that we’re bringing it up again! Today we’re sharing new content marketing tips from Entrepreneur magazine, with more insights of our own!
First, a quick refresher: the purpose of content marketing is to attract and build an audience for your brand. You can accomplish this by creating and posting valuable content on your website, blog and social media pages. The goal: to reach, engage, and convert.
The challenge is, the lifespan of most content is fairly short. Content on Twitter circulates for an average of 3 hours. A Facebook post reaches old age in about 5 hours. But a blog article holds up well to the Internet rush, taking 37 days to reach maturity. Even then, the SEO value of a blog continues to serve you, as we discussed in “5 Compelling Reasons to Have a Real Estate Blog.”
Creating an effective destination for your content marketing, on your website or blog, is a key component of your strategy. Start with a good URL that aids your brand recognition. As your business evolves, you may find that the URL you started with several years ... more

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