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The Tipping Point

The Tipping Point
Every seller has that moment in time when something happens that pushes them to making a decision to sell. In fact, many sellers don't even know they want to sell until someone informs them of the benefits of selling.
For example, imagine a seller is at home and they retrieve their mail and find a letter from a real estate agent informing them that their neighbors home has sold. The seller is surprised to find out that his neighbor's home sold for $425,000 - he had no idea that homes in his neighborhood were even close to selling for that! The seller then goes about his day and doesn't give it much more thought.
Fast forward 30 days and the seller gets another piece of mail saying that another neighbor's home just sold for $440,000. The seller is now pleased thinking, "Wow, our homes have gone up in value!" He had no idea this was even possible, as the tax assessment of his home said $345,000. So, he just assumed his home was worth somewhere between $345,000 and $375,000. The seller is now thinking, "Huh... if I could get $440,000 for my home, I could finally ... more

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