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The Relationship of Print to Online Advertising
According to Jupiter research 60% of consumers were driven online from an offline source.  The number one source driving them is magazines.  Does your print advertising offer you integrated web benefits?  Are you effectively promoting your website in your ad?  And do you have a way to pull the consumers from the magazine to the web?
Many realtors used to use, and some still do, those 800 number info lines.  This was designed to pull a weary consumer from the print ad to their phone system so they could listen to pre-recorded information about the house.  Well nowadays if consumers want more info they dont need to call and wait, they should be able go from the magazine/newspaper and find that listing online within seconds to get more info, see more photos, virtual tours, and learn more about the agent.  Does your print advertising have an integrated approach to pull consumers from your print ad to the web?
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