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PARTY PLANNING
I recently read a blog post about client appreciation and staying in touch beyond the deal.  I have been thinking of hosting an event with past clients and current customers.  I am wondering, though, how to host an event and how receptive clients/customers would be to such an idea?
 
My husband is in the wealth management industry and plans several events throughout the year.  He invites guest speakers to a dinner, purchases tickets for plays and musicals, schedules tours for museums, etc.  I have never heard a client complain about being invited nor offer a negative opinion on the event.
 
 
Have you ever hosted an event and if so, how was the turnout?  What did you plan and how did you decide which clients/customers to include?  Did you ever sponsor a workshop or seminar or keep it more social and fun?  How did you communicate the invitation; USPS, email, evite, etc.?  Did you find the expense of such an event may not be worth it?
Thank you in advance for any insight and advice!
 
 
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