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Ask An Ambassador: Blogging, Inverted Pyramids and Long Tails
Ask An Ambassador:  Blogging, Inverted Pyramids and Long Tails
We're building our business one long tail search at a time.  It's the place where as a real estate agent you can beat the big companies and the technology is realtively cheap.  An IDX provider, a website, and CONTENT that matches what the consumers are searching for.
That content is the attraction that brings buyers and sometimes sellers to the point of picking up the phone and calling us.
How does it work?  Basically we've all had it drilled into us that Internet buyers shop for their homes online, but that search can be a multistep process.
Let's use the graphic below to help explain: 
 
A buyer that doesn't know our area well most likely starts out searching "Cincinnati Homes For Sale".  That's a high dollar search term and dominated by the big syndicators (ZTR), national brokerages and the like.  While in theory we COULD win the SEO war for that search term, it would be VERY expensive and VERY time consuming to build up that kind of presence.
But after the buyers have searched homes, gathered school information, quality of life factors and other details, they'll refine their search further, for instance in this case "Mason ... more

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