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What Are The Unwritten Rules About Real Estate Referrals?
When the market crashed in 2008 I wasn't ready, but I was fortunate. At the time I had been licensed for about 5 years and had worked hard at creating my business. I was all but forced into an "all referral" type of life. I had to cut expenses, trim the fat and find new ways to generate leads that led to closings. Since that time I can truthfully say that 90% of my business is now referral based. Over the last 8 years I've learned quite a bit about "the referral process" and how it should and shouldn't be handled. Here are some unwritten rules, situations to consider and pieces of advice that I hope will serve the AR community well...
1. Once you send a fellow agent a referral consider the fact that you trusted them enough with the initial call so it isn't necessary to continually follow-up with procedural steps, inspections, open houses and routine questions about the process. It's insulting, rude and "over-stepping." Nobody wants to be baby sat by a referring agent.
2. It's never a smart idea to coach the client you just referred (while they're working with the agent you referred them). If Bertha has questions about inspections she ... more
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