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How to Use Online Reviews to Boost Sales
Why Do Online Reviews Matter?
Your clients have power.
And online reviews are the tools they use to wield that power.
According to research by T3 Experts, the growing influence of online agent reviews is one of the biggest trends in real estate right now.
Despite being a point of controversy in the real estate industry, the consumers’ rising demand for information means that the trend of agent reviews will only increase in significance. Instead of trying to fight it, use it to increase your sales numbers.
Agent Reviews Build Trust
Reviews are an organic (and free!) way to build trust and strengthen your reputation. According to the 2013 National Association of REALTORS® (NAR) Profile of Home Buyers and Sellers, the “most important factors when choosing an agent” break down like this:
Consumers trust peer recommendations 6.5 times more than traditional advertising. Agent reviews are seen as candid communications meant to guide future customers with their decisions, rather than “fake” testimonials from clients who may have been incentivized by the business itself.
It’s pretty straightforward. It’s all about trust. Online reviews allow customers to express their honest opinion about a service or business. And they use these trusty reviews to find an a trustworthy agent to work with.
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