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Marketing to Millennials: Stage Your Home to Attract This Buyer
Marketing to Millennials: How to Stage Your Home to Attract One of the Hottest Buyer Groups. Millennials are finally starting to enter the real estate market, but as is expected with a generation as different as Gen Y, they’re buying homes in a completely different way. Millennial buyers intend to own for shorter periods of time and want to live in metropolitan areas, and they’re also actively interested in real estate as an investment. If you want to sell your home to a Millennial, you’ll need to change the way you stage and market the house in order to make the sale. Here’s how you can make your home more attractive to Millennial buyers without having to plan a massive renovation. Millennials Want Investment Properties, Not Storybook Homes One of the major characteristics that defines the Millennial generation is that they are nomads. Millennials don’t want to hear about how a property is the perfect place for them to live out their Happily Ever After. For a Millennial, marriage and kids and the white picket fence are still a long ways off – and that’s if they’re in the picture at all. Instead, present your home as the ideal investment property – something they can ... more
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