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How to Science the Crap Out of Your Marketing Strategy
Have you ever heard someone talk about their “golden” marketing strategy, only to find out when you try it, you see limited success? Go ahead, raise your hand.
Real estate events are filled with tactics to generate leads, improve the business, and so on. The problem afflicting most real estate agents is: we’re blindly following other people’s suggestions. We’re hoping it’ll be the one-trick pony to generate hundreds of leads. We’re basically cheating off someone’s test without realizing there are two different versions of the exam.
When it comes to real estate, every market is different. The type of homebuyers in Charleston act different than Seattle homebuyers. Sellers in New York want different things from their agent than those in San Diego.
What you need to do is employ the scientific method. Yes, I know … it sounds all scientific and stuff. But you’ll minimize your failures, improve results, and get your business on the right track. Pinky-promise. Here’s how to do it:
Science = Experiments = Knowledge = Success
Normally, the scientific approach would start with a hypothesis. But remember, this is marketing. You need to first outline your goals. How many leads do you need to generate to see X amount of clients; and ... more

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