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How to Make Your Emails More Engaging to Leads
If you’re not tracking your leads’ most common questions and motivators, you’re missing a huge opportunity.
Sending them an email saying, “Hey, nice to meet you. How can I help?” doesn’t do much to engage with the person. General introductions leave it in their court to respond. And when it comes to real estate, leads can be months out from actually getting serious.
Getting them to engage with you – from the onset -- means triggering their emotions. As Dale Carnegie said: When dealing with people, remember you are not dealing with creatures of logic, but creations of emotion.
Hence, cataloging the most common questions and motivators of your leads. If you understand what they want from an emotional side, you suddenly hold massive persuasive power that even Aristotle would bow down to. It’s what politicians crave and use to sway us in voting (or abuse, depending on your outlook).
So, let’s discuss some techniques to drive lead engagement via email.
Use Concrete Language
Information alone isn’t enough to convince or teach. The way you deliver information matters.
Imagine being sent a market report filled with statistics and housing data. If you weren’t a real estate agent, how would you interpret the information? Most likely, you wouldn’t even ... more

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